Our mission is simple. We believe healthier people are happier people. To achieve this we promote knowledge, support and direction — driving and inspiring well-being for everyone. Guiding our mission are three core brand values:

Honesty. Clarity.

We endeavour to bring clear, concise information to all of our customers. No mumbo, no jumbo.

Putting health first.

We use the highest quality of ingredients in order for our customers to maintain a healthy, balanced life.


We want our world to last which is why we carefully source our packaging to cut down on waste.

Good Manufacturing Practices

All of our products are manufactured in the United Kingdom under Good Manufacturing Practices. This means they conform to the guidelines recommended by agencies that control authorisation and licensing for manufacture and sale of food, drug products, and active pharmaceutical products.

These guidelines provide minimum requirements that a pharmaceutical or a food product manufacturer must meet to assure that the products are of high quality and do not pose any risk to the consumer or public.


Dispensed under HACCP

HACCP (Hazard Analysis Critical Control Point) is a systematic preventive approach to food safety from biological, chemical, and physical hazards in production processes that can cause the finished product to be unsafe, and designs measurements to reduce these risks to a safe level. HACCP is known as the prevention of hazards rather than finished product inspection.

As we dispense under HACCP, this gives you the comfort in knowing that from start to finish the processes we undertake to produce our healthy supplements is that of the highest standards.